Linguistic Nationalism VS. Global Capitalism: The Fate of Bangla in the Changing Economy of Bangladesh

Authors

DOI:

https://doi.org/10.58355/dirosat.v3i3.160

Keywords:

linguistic nationalism, language ideology, language shift, language economy, linguistic identity

Abstract

Bangla, once the rallying cry of a nation’s liberation, now faces a quiet contest with English in the arenas of media, digital culture, and economic ambition. This paper investigates how linguistic nationalism is being reinvented under the pressures of global capitalism in present-day Bangladesh through a quantitative survey of 60 respondents. Statistical findings present an interesting duality: although Bangla is the first choice for traditional media, signage, and cultural heritage, English is being adopted as an inevitable gateway to international connectivity and economic opportunity. This tension demonstrates a population that is not letting go of its linguistic heritage but is strategically coping with a globalized world. The informants are concerned about the diminishing space for Bangla in digital entertainment and youth communication, but the majority is hopeful about the language’s survival. Although the study’s limited sample size and quantitative focus restrict generalizability, its findings shed light on a critical moment of linguistic transformation. It calls for forward-thinking language policies and digital innovation to ensure that Bangla remains not only remembered, but actively lived in a multilingual future.

Downloads

Download data is not yet available.

References

Ahmed, A. (2024). Distractive language education policies and the endangerment of Indigenous languages in Bangladesh. Current Issues in Language Planning, 26(3), 292-307. https://doi.org/10.1080/14664208.2024.2370670

Aneesh, A. (2010). Bloody language: Clashes and constructions of linguistic nationalism in India. Sociological Forum, 25(1), 86-109. DOI: 10.1111/j.1573-7861.2009.01158.x

Aytürk, I. (2004). Turkish linguists against the West: The origins of linguistic nationalism in Atatürk’s Turkey. Middle Eastern Studies, 40(6), 1-25. https://doi.org/10.1080/0026320042000282856

Bourdieu, P. (1991). Language and symbolic power. Harvard University Press.

Bres, J. D., Cosme, G. R., & Remesch, A. (2019). Walking the tightrope of linguistic nationalism in a multilingual state: Constructing language in political party programmes in Luxembourg. Journal of Multilingual and Multicultural Development. https://doi.org/10.1080/01434632.2019.1655567

Busekist, A. V. (2005). The languages of nationalism. In A. Dieckhoff & C. Jaffrelot (Eds.), Revisiting nationalism: Theories and processes (pp. 144-164). Palgrave Macmillan.

Cavanaugh, J. R., & Shankar, S. (2014). Producing authenticity in global capitalism: Language, materiality, and value. American Anthropologist, 116(1), 51-64. https://doi.org/10.1111/aman.12075

Choudhry, S. (2009). Managing linguistic nationalism through constitutional design: Lessons from South Asia. International Journal of Constitutional Law, 7(4), 577-618. DOI:10.1093/icon/mop026

Dey, D. (2013). Impact of language on national identity: An analysis from historical perspective. IOSR Journal of Humanities and Social Science (IOSR-JHSS), 10(5), 6-11.

Fairclough, N. (2002). Language in new capitalism. Discourse & Society, 13(2), 163-166. https://doi.org/10.1177/0957926502013002404

Fairclough, N. (1999). Global capitalism and critical awareness of language. Language Awareness, 8(2), 71-83. https://doi.org/10.1080/09658419908667119

Fishman, J. A. (1991). Reversing language shift: Theoretical and empirical foundations of assistance to threatened languages. Multilingual Matters.

García, N. (2014). The paradox of contemporary linguistic nationalism: The case of Luxembourg. Nations and Nationalism, 20(1), 113-132. https://doi.org/10.1111/nana.12043

Gilbert, P. R. (2019). Bangladesh as the “next frontier”? Positioning the nation in a global financial hierarchy. Public Anthropologist, 1(1), 62-85. https://doi.org/10.1163/25891715-00101005

Graham, P., & Hearn, G. (2001). The coming of post-reflexive society: Commodification and language in digital capitalism. Media International Australia, 98(1), 79-90. https://doi.org/10.1177/1329878X0109900110

Hackert, S. (2009). Linguistic nationalism and the emergence of the English native speaker. European Journal of English Studies, 13(3), 305-317. https://doi.org/10.1080/13825570903223541

Ives, P. (2015). Language, state, and global capitalism: “Global English” and historical materialism. In T. M. Chen & D. S. Churchill (Eds.), The material of world history. Routledge.

Knudsen, K. J. L. (2010). Language use and linguistic nationalism in the Faroe Islands. International Journal of Multilingualism, 7(2), 128-146. https://doi.org/10.1080/14790710903518404

Liao, N. (2012, October 12-14). Construction and consumption of collective memory: The enabling versus constraining effects of strategic narratives and Beijing’s foreign policymaking [Conference session]. Annual Conference of the American Association for Chinese Studies, Atlanta, Georgia, US.

Lukin, A. (2019). War and its ideologies: a social-semiotic theory and description. Springer.

Mar-Molinero, C. (1994). Linguistic nationalism and minority language groups in the ‘new’ Europe. Journal of Multilingual and Multicultural Development, 15(4), 319-328. DOI: 10.1080/01434632.1994.9994574

Rahman, M. M. (2020). Linguistic diversity and social justice in (Bangla)desh: A socio-historical and language ideological perspective. Journal of Multilingual and Multicultural Development, 41(4), 289-304. DOI: 10.1080/01434632.2019.1617296

Schneider, B. (2022). Multilingualism and AI: The regimentation of language in the age of digital capitalism. Signs and Society, 10(3), 362-386. https://doi.org/10.1086/721757

Shankar, S., & Cavanaugh, J. R. (2012). Language and materiality in global capitalism. Annual Review of Anthropology, 41, 355-369. https://doi.org/10.1146/annurev-anthro-092611-145811

Valle, J. D. (2008). The Pan-Hispanic community and the conceptual structure of linguistic nationalism. International Multilingual Research Journal, 2(1-2), 5-26. https://doi.org/10.1080/19313150701766771

Downloads

Published

2025-07-28

How to Cite

Shaikh, H., & Akter, M. (2025). Linguistic Nationalism VS. Global Capitalism: The Fate of Bangla in the Changing Economy of Bangladesh. DIROSAT: Journal of Education, Social Sciences & Humanities, 3(3), 391–405. https://doi.org/10.58355/dirosat.v3i3.160

Similar Articles

1 2 > >> 

You may also start an advanced similarity search for this article.